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vision mission

Vision

We aim to be the best, fully-integrated, global agribusiness and consumer product company – the partner of choice.

Our Mission

We want to efficiently provide sustainable and superior quality agribusiness and consumer products, solutions and services to create value for all our stakeholders.

Our Shared Values
Our people share a strong set of values that are at the heart of our business decisions, every day.
our shared value

Integrity

To put statements or promises into actions so that one can earn the trust of others.

our shared value

Positive attitude

To display encouraging behaviour towards the creation of a mutually appreciative and conducive working environment.

our shared value

Commitment

To perform our work whole heartedly in order to achieve the best results.

our shared value

Continuous improvement

To continuously enhance the capability of self, working unit and organisation to obtain the best results.

our shared value

Innovation

To come up with ideas or to create new products/tools/systems that can increase productivity and the company’s growth.

our shared value

Loyalty

To cultivate the spirit of knowing, understanding, and implementing the company’s core values as part of the SMART family.

play

Integrity

To put statements or promises into actions so that one can earn the trust of others.

play

Positive attitude

To display encouraging behaviour towards the creation of a mutually appreciative and conducive working environment.

play

Commitment

To perform our work whole heartedly in order to achieve the best results.

our shared value our shared value our shared value
our shared value our shared value our shared value
play

Continuous improvement

To continuously enhance the capability of self, working unit and organisation to obtain the best results.

play

Innovation

To come up with ideas or to create new products/tools/systems that can increase productivity and the company’s growth.

play

Loyalty

To cultivate the spirit of knowing, understanding, and implementing the company’s core values as part of the SMART family.