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Sinar Mas Agribusiness and Food announces the opening of its Central Business Services at Sinar Mas MSIG Tower in Jakarta

Posted: Sep 27, 2018 3 minute read SMART 1232 views

The new office will serve as a central point for company’s corporate services as part of company’s transformation effort into a world-class organisation.

Jakarta, 27 September 2018 – Sinar Mas Agribusiness and Food, a global integrated palm-based agribusiness, announced the opening of a new office at Sinar Mas MSIG Tower in Jakarta, Indonesia. This new office, located in the heart of Jakarta’s business district, will serve as company’s Central Business Services, a central point for company’s corporate services, such as Human Resources, IT, Procurement and Finance.

“Our company is undergoing a phase of transformation in order to meet the growing world population’s demand for sustainable and innovative solutions to palm-based products. This transformation includes elevating the way we operate to continue providing efficient sustainable and high-quality agribusiness and consumers products, solutions and services to our stakeholders,” said Jesslyne Widjaja, Director of Corporate Strategy and Business Development Sinar Mas Agribusiness and Food.

Central Business Services (CBS) is set up to streamline and standardise processes, providing its customers (from internal and external) with consistent and seamless service. To support this process, Sinar Mas Agribusiness and Food’s CBS has approximately 1000 employees spread across five different floors at Sinar Mas MSIG Tower.

“In Central Business Services, customers are at the core of the services. We use business insights to develop innovative, high quality services and solutions to give our customers, both internal and external, ease of work. We understand that our customers demand quicker, seamless, easy to manage and more transparent services, and with the support of technology we can give them what they need,” said Kok Yeow Khoo, Head of Central Business Services Sinar Mas Agribusiness and Food.

Sinar Mas Agribusiness and Food’s CBS is only one of the transformation initiatives that have been implemented this year. Since mid-July 2018, the company has started to adopt world-class technology, system and practices.

More specifically, the transformation covers:

  • Digital Human Resources management
    The company engage with Workday, a leader enterprise in cloud applications for finance and human resources to provide a self-service platform that will allow all employees to manage their HR needs on-the-go, facilitating faster and more efficient administrative process and decision-making. This system will be made available to the Indonesian office and also global offices
  • End-to-End Data Analytics Programme,
    consists of a series of projects aimed at improving the way data is analysed and presented, especially through interactive dashboards. It will empower employees to make data-driven decisions and see holistically across the business.
  • Digital Adoption
    The company have successfully set up a Digital Platform to help accelerate digital adoption. Todate, the company has piloted a number of data-driven analytics use cases, mobile applications, GPS and sensor-based applications on this Platform. It will continue to leverage this Platform to roll more new technologies out in the coming years, to enable its digital transformation efforts.

and the establishment of Central Business Services.

“This transformation process is a big step for us. But we understand that these changes is necessary and important – and it will help us to become a global, seed-to-shelf, agribusiness, sustainably feedling and fueling future generations,” added Jesslyne.


About Sinar Mas Agribusiness and Food

Sinar Mas Agribusiness and Food, part of the Golden Agri-Resources (GAR) group of companies, is a leading global agribusiness based on palm oil production, with a planted area of more than 500,345 hectares (including plasma smallholders) as at 31 March 2018. The company has an integrated operation producing food made from raw vegetable oils.

Sinar Mas Agribusiness and Food is focused on sustainable palm oil production. In Indonesia, its primary activities include cultivating and harvesting of oil palm trees; processing of fresh fruit bunch into crude palm oil (CPO) and palm kernel; merchandising and refining CPO into value added products such as cooking oil, margarine, shortening and biodiesel; as well as trading of palm oil products worldwide. It also has operations in China and India including a deep-sea port, oilseeds crushing plants, production capabilities for refined edible oil products as well as other food products such as noodles.

Its parent company, GAR was founded in 1996 and listed on the Singapore Exchange in 1999 with a market capitalisation of US$3.4 billion as at 31 March 2018. Flambo International Limited, an investment company, is currently GAR’s largest shareholder, with a 50.35 percent stake. GAR has several subsidiaries, including PT SMART Tbk which was listed on the Indonesia Stock Exchange in 1992.

For more information, please contact:
Beni Wijaya | [email protected] | 0815 1341 3309

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