The palm oil industry has contributed enormously to Indonesia’s economic growth. According to research by the Palm Oil Agribusiness Strategic Policy Institute (PASPI), in 2016 alone, crude palm oil (CPO) production in Indonesia reached 31.5 million tonnes and the value of palm oil exports amounted to USD 19.6 billion. The site also estimates that there are more than 21.2 million people working in the palm oil industry in Indonesia today. Therefore recruitment for future business leaders and helping them to learn about the industry are important for the sustainable development of palm oil .
In order to cater to this growth, recently SMART has been engaging with students in Brawijaya University, Malang, East Java to promote careers in palm oil industry. The variety of activities conducted also allowed us to introduce the diversity of professions in the industry ranging from sustainability officers and farmer trainers in the upstream business, to chemists and chefs in the downstream businesses.
A Memorandum of Understanding (MoU) was signed with Brawijaya University’s Faculty of Agricultural Technology. The scope of cooperation under the MoU includes internship opportunities for students, guest lectures for the faculty by our senior management, career expo and university student recruitment. The signing was held in conjunction with a national seminar held in the school themed ‘Role of Food-Based Agroindustry Products in Improving GNP Indonesia’. At the event, Susanto Yang, CEO of Sinar Mas Plantation for West Kalimantan was invited to be the keynote speaker, sharing on the topic of “The Role of Palm Oil in Indonesia’s Economic Growth”. The seminar was attended by 300 participants consisting of students and members of the general public.
Brawijaya University also held a National Essay Competition for students entitled ‘Agroindustry Waste Utilization Strategy’ where Aditya Granada, Head of Employer Branding, PT SMART was one of the three final judges selecting the winner from the ten best essays. There were participants from leading public and private universities in Indonesia such as Institute of Technology Bandung, Bogor Agricultural University, Petra Christian University Surabaya, Gadjah Mada University, and more.
In order to enhance SMART’s brand awareness in the campus and jointly promote local enterprises, we also held a Sweet & Spicy Food Festival. 25 participating booths sold a variety of sweet and spicy foods created by local UMKM (Micro, Small and Medium Enterprises) Malang and students. There was also live music and a ‘Simple Dish Competition’ using seblak as the main ingredient cooked with our Filma Signature cooking oil. In addition to that, we also distributed one pouch of Filma cooking oil to each participating booth.
Learn more about the various professions of palm oil industry in our Extraordinary Everyday series.