Jakarta, 3 February 2020 – Sinar Mas Agribusiness and Food’s flagship product, Filma, urges Indonesians to show their love for others and the environment through the Act of Love Filma campaign. This campaign coincides with the roll out of a new look for Filma cooking oil and margarine products, which have served Indonesian families’ needs for more than 25 years.
This is the first time in more than a decade that Sinar Mas Agribusiness and Food combines marketing efforts and public relations campaigns. The aim is to engage Filma lovers and those relatively new to the brand to use Filma products that are produced in a responsible manner.
“Today, Indonesian families lead a highly busy life. Filma is here for its consumers, especially mothers, to help them prepare delicious, nutritious and quality food that everyone can enjoy. Filma is here to share inspiring and practical kitchen recipes,” said Dionisius Hartanto, Marketing Manager, Branded Consumer, Sinar Mas Agribusiness and Food. The company recently also have launched various interactive videos on recipes at Andalan Mama’s YouTube Channel.
Made from 100 percent cholesterol-free vegetable oil, Filma products are rich in Vitamins A and E, which function as antioxidants capable of preventing the spread of free radicals. At the Marunda Research and Development Global Centre, food technology experts continue to create innovations aimed at improving our product quality with regard to their performance, taste and nutritional requirements.
With a profound understanding of the importance of protecting the environment and the community around the company’s operations, Sinar Mas Agribusiness and Food emphasises agronomy best practices and the use of eco-friendly materials in bringing about Filma. Furthermore the company also works with the surrounding communities to help them improve their livelihoods through the Alternative Livelihood Programme. These contribute to the overall goal of preserving forests and protecting biodiversity like orangutans, in turn maintaining nature’s harmony.
For more than two decades, Filma has serving the food and nutritional needs of Indonesian and international markets. Filma is presented for both industrial and consumer markets. Filma products are produced from superior oil palm seedlings, which lend to the high quality of the end product. The brand is produced sustainably and responsibly in Sinar Mas Agribusiness and Food plantations with environmentally friendly materials that are safe for consumption for all.
You may download a variety of delicious, easy, and interesting the Filma’s Seven Love Recipes:
- Salted Chili Tofu
- Javanese fried noodle
- Chicken Katsu Japanese Curry
- Shrimp Ball
- Ice Cream Choux
- Matcha Chocolate Lava Cake
- No Bake Tart
Para pecinta Filma kini dapat menemukan berbagai video resep masakan menarik di Youtube Channel Andalan Mama
Chef mendemokan resep lezat, mudah, dan menarik menggunakan Filma dalam internal workshop bersama 30 karyawan Sinar Mas Agribusiness and Food
Mengajak keluarga Indonesia untuk menunjukkan cinta mereka terhadap sesama dan bagi lingkungan melalui kampanye Aksi Cinta Filma
Chef membagikan tips dan trik cara memasak makanan bernutrisi dengan produk Filma yang teruji kualitasnya
For more information, please contact
Sinar Mas Agribusiness and Food Media Team