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Sinar Mas Agribusiness and Food Signs MoU with SMK Pariwisata Metland to Support the Development of the Domestic Culinary Industry

Posted: Sep 04, 2018 3 minute read SMART 233 views

JAKARTA, 4 September 2018 – Sinar Mas Agribusiness and Food, a global seed-to-shelf agribusiness with integrated palm oil business from upstream to downstream, signed a Memorandum of Understanding (MoU) with educational institute, SMK Pariwisata Metland, to support the development of the domestic culinary industry.

The culinary industry in Indonesia has recently been in the spotlight for its contribution to the Indonesian economy. According to data from the Creative Economy Agency (Bekraf) of the Republic of Indonesia, the culinary subsector contributed 41.4 percent of the total creative economy contribution of Rp 922 trillion in 2016. Based on the data, culinary development in Indonesia has the potential to boost the tourism sector of the Indonesian economy.

Aligned with this the development of the Indonesian culinary industry, Sinar Mas Agribusiness and Food is collaborating with educational institutions, one of them being SMK Pariwisata Metland, in creating qualified talent that will be able to compete globally and understand industry needs.

“We come as a strategic partner for the culinary and tourism industry players to grow together with the development of the culinary industry and tourism in Indonesia. With the richness of the culinary types that we have, supported by human resource competencies and quality products, we see that the growth potential of this industry will be very large,” explained Davy Djohan, General Manager Marketing of Sinar Mas Agribusiness and Food.

The cooperation between two parties will include SMART Baking Classes with chefs from Sinar Mas Agribusiness and Food – who have a wealth of experience in the culinary and tourism world, sharing knowledge and providing products made by Sinar Mas Agribusiness and Food, which are palm oil derivatives such as cooking oil, margarine, shortening and frying fat. These will be used by students during the practicum at school. Professional chefs will also invite students to innovate and be creative in producing various kinds of quality cakes and delicacies – by using appropriate product applications – such as making a cake with pecel flavors.

Meanwhile Darmawan Sunarja, Head of SMK Pariwisata Metland, welcomed and appreciated the cooperation between his school and the company. According to him, this collaboration will help his students better understand the culinary industry in Indonesia as well as the raw materials used, especially products form Sinar Mas Agribusiness and Food.

As an educational institution, SMK Pariwisata Metland has a vision and mission to develop the Indonesian culinary and tourism industry, producing talented graduates who also develop the domestic culinary and tourism industry. This collaboration between the education and business world is also in line with government programmes to improve talent in Indonesia.

“We are very excited about this collaboration with Sinar Mas Agribusiness and Food. With the synergy between the company and our school as an educational institution, we can prepare our students with the latest developments from the industry,” said Darmawan.

This educational tie-up is not a first for Sinar Mas Agribusiness and Food. The company has cooperated with the Majapahit Tourism Academy, Bali Culinary Pastry School and the Indonesian Tourism Academy (AKPINDO) in order to develop the culinary & tourism industry in Indonesia.


About Sinar Mas Agribusiness and Food

Sinar Mas Agribusiness and Food, operating as part of Golden Agri-Resources (GAR), is a leading global agribusiness based on palm oil production, with a planted area of more than 500,345 hectares (including plasma smallholders) as at 31 March 2018. The company has an integrated operation producing food made from raw vegetable oils.

Sinar Mas Agribusiness and Food is focused on sustainable palm oil production. In Indonesia, its primary activities include cultivating and harvesting of oil palm trees; processing of fresh fruit bunch into crude palm oil (CPO) and palm kernel; merchandising and refining CPO into value added products such as cooking oil, margarine, shortening and biodiesel; as well as trading of palm oil products worldwide. It also has operations in China and India including a deep-sea port, oilseeds crushing plants, production capabilities for refined edible oil products as well as other food products such as noodles.

Its parent company, GAR was founded in 1996 and listed on the Singapore Exchange in 1999 with a market capitalization of US$3.4 billion as at 31 March 2018. Flambo International Limited, an investment company, is currently GAR’s largest shareholder, with a 50.35 percent stake. GAR has several subsidiaries, including PT SMART Tbk which was listed on the Indonesia Stock Exchange in 1992.

For more information, please contact
Sinar Mas Agribusiness and Food Media Team
Beni Wijaya
[email protected] | +62 815 134 13309

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