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Supporting healthy Indonesian lifestyles while serving nutritious food at home


Marunda, 27 February 2020 – Indonesian consumers, especially those living in big cities, have increasingly adopted healthy lifestyles for the past five years. People have become more aware of the importance of maintaining health, both for themselves and their families, through more active lifestyles. It is little wonder that the number of visits to fitness centres is on the rise while various sports communities are springing up and restaurants or food stalls are putting together healthy food menus in their bid to support modern family life. Based on the results of a Nielsen’s research in 2016, as many as 64 percent of Indonesian consumers were willing to spend more on organic food, food without certain ingredients as well as food with low fat and low levels of carbohydrates.

Nutritious dishes begin at home. The survey also showed that 65 percent of housewives or working mothers in Indonesia cooked three to four times a week. Today, various cooking and culinary communities are also growing rapidly, with memberships in the millions. In addition to becoming a favourite pastime, many home cooks are using their time in the kitchen to come up with dishes suitable to the tastes of family members. Many are also referring to the delicious and practical cooking recipes that can be found online.

We eat food not only to satisfy our hunger, but as consumers we must also pay attention to the nutrition our food contains. To strike a balance between nutrition, one needs to consume different food sources comprising protein, carbohydrate and fat. Those are compounds necessary for nourishing and repairing body cells, enhancing metabolism and producing energy for our daily activities.

“We recognise that Indonesian consumers are now more concerned about the health and nutritional content of the food they eat. At Sinar Mas Agribusiness and Food, our food technology experts continue to innovate and improve the quality of palm oil products such as cooking oil and margarine in order to provide nutritional benefits for our consumers,” explained Paul Wassell, Head of Research and Development (R&D) at Sinar Mas Agribusiness and Food.

Located in Marunda, the Company’s R&D Centre is equipped with the most sophisticated equipment for developing and reformulating food products, to boost nutritional value and delivering quality products to our consumers. Our food technology experts ensure that products made from oil palm, namely cooking oil and margarine, contain essential nutrients for consumer’s health, such as pro-vitamins A, B, D and E. For those who are vegetarian or lactose intolerant, our range of products also suit their daily diets.

To bring about delicious, nutritious and safe food products, consistency in terms of quality is needed at all stages of production. We make our products from selected, fresh oil palm fruits which are processed in less than 24 hours. Our oil palm plantations are managed in an integrated manner from upstream to downstream to ensure that our products have the best quality. At the Marunda R&D Centre, we have the first laboratory specialised in vegetable fats and oils in Indonesia with an ISO 17025 accreditation capable of churning out quality products steadily.

Sinar Mas Agribusiness and Food continues to strive to support the healthy lifestyle of its fellow countrymen. Not only inviting consumers to cook delicious dishes, the Company also invites them to pay attention to nutrition and nutritional content in their cooking. The Love Action Campaign (Kampanye Aksi Cinta) launched by the Company in January 2020 encourages consumers to cook and serve delicious, nutritious, practical and appealing meals at home with our first-class product, Filma.

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