Sinar Mas Agribusiness and Food through its flagship product, Filma, launched the Act of Love campaign in January. Filma invites Indonesian families to show their love for others, themselves and the environment through quality and nutritious food. This campaign coincides with the new packaging launch of Filma cooking oil and margarine, products that have been meeting the needs of families for more than 25 years.
Employees are the messengers of Filma’s love
Employees are our most important ambassadors for Filma’s messages of love. Thirty employees were invited to a workshop at Artotel Thamrin, Jakarta, to learn more about Filma’s quality products. The company chef demonstrated two recipes: Javanese Fried Noodle and No Bake Tart and the participants got to taste both right away. They were enthusiastic to learn more about how to use Filma in the session. At the end of the workshop, employees were invited to share their love of Filma in an Instagram challenge.
We were blown away by the response to our Filma Instagram Challenge. Open to employees and the general public, entrants were invited to showcase their acts of love through food made with Filma products. More than 100 dishes were uploaded to Instagram, ranging from sweet foods such as martabak, donuts, and chocolate pastries to salty foods such as fried tempeh, spaghetti, and tempura shrimp.
Modern family life is hectic, and cooking is often thought to take up a lot of time. If you would like to get simple recipes using our signature brand, Filma, you can go to Andalan Mama’s YouTube Channel for inspiration. Show your Act of Love and cook with Filma today!